Successful customer value management: Key lessons and emerging trends
نویسندگان
چکیده
منابع مشابه
Successful customer value management: Key lessons and emerging trends
In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important lessons that firms can employ for successful CVM, integrating available research knowledge and best practices: (1) use CVM to improve business performance; (2) ensure that CVM i...
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ژورنال
عنوان ژورنال: European Management Journal
سال: 2013
ISSN: 0263-2373
DOI: 10.1016/j.emj.2012.08.001