Successful customer value management: Key lessons and emerging trends

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Successful customer value management: Key lessons and emerging trends

In the past decade, firms have paid increasing attention to customer value management (CVM). Through customer-centric management systems, firms aim to maximize customer value. In this article, we put forth six important lessons that firms can employ for successful CVM, integrating available research knowledge and best practices: (1) use CVM to improve business performance; (2) ensure that CVM i...

متن کامل

Successful Customer Relationship Management: Antecedents and Imperatives

This paper argues that there are four key conceptual techniques used in Customer Relationship Management (CRM) which should be considered Imperatives for contemporary 21st century e-Business today. Customer Relationship Management itself may be defined as an attempt to find the most efficient way to focus the Marketing effort in order to generate revenue. The antecedents of successful Customer ...

متن کامل

Determinants of Successful Customer Relationship Management

Frameworks and fragmented evidence of factors leading to success of customer relationship management (CRM) are available in past research. However, there is little comprehensive understanding yet of the initiatives necessary for deriving organizational benefits from CRM systems. Apart from customers, CRM systems also embrace environmental factors that extend beyond organisational boundaries. Th...

متن کامل

Emerging Trends in Management Knowledge Management

In today’s scenario of management, organization is working on target. They design Management by Objectives and according to that guide line they take work done by all employees. For accomplishing their targets they have work very fast. So new trends are coming for utilizing their core strength, management is using some different strategies like knowledge Management, outsourcing, virtual managem...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: European Management Journal

سال: 2013

ISSN: 0263-2373

DOI: 10.1016/j.emj.2012.08.001